{"id":63621,"date":"2021-08-05T15:56:56","date_gmt":"2021-08-05T18:56:56","guid":{"rendered":"https:\/\/ferrazdevasconcelos.sp.gov.br\/web\/web\/?p=63621"},"modified":"2021-08-05T15:56:56","modified_gmt":"2021-08-05T18:56:56","slug":"campanha-criativa-da-secretaria-de-comunicacao-de-ferraz-impulsiona-vacinacao-contra-covid-19","status":"publish","type":"post","link":"https:\/\/ferrazdevasconcelos.sp.gov.br\/web\/comunicacao-social\/campanha-criativa-da-secretaria-de-comunicacao-de-ferraz-impulsiona-vacinacao-contra-covid-19\/","title":{"rendered":"Campanha criativa da Secretaria de Comunica\u00e7\u00e3o de Ferraz impulsiona vacina\u00e7\u00e3o contra Covid-19"},"content":{"rendered":"<p>Desde que a Secretaria de Comunica\u00e7\u00e3o da Prefeitura de Ferraz de Vasconcelos come\u00e7ou as a\u00e7\u00f5es de marketing criativas para informar as datas do calend\u00e1rio de vacina\u00e7\u00e3o contra a Covid-19 na cidade, houve aumento na procura pelo imunizante e engajamento da popula\u00e7\u00e3o. O alcance das postagens chegou at\u00e9 artistas que figuraram as artes e interagiram com as redes sociais da administra\u00e7\u00e3o.<\/p>\n<p>A primeira arte que seguiu a linha mais alternativa foi postada em 23 de junho quando o tema \u201cdiscoteca\u201d foi usado para chamar aten\u00e7\u00e3o do p\u00fablico de 43 e 44 anos para se vacinar. A partir disso, os acontecimentos, objetos, artistas, m\u00fasicas e \u00edcones da juventude passaram a ser utilizados de maneira personalizada para cada faixa et\u00e1ria. Inclusive, essa nova linguagem foi alvo de mat\u00e9ria do portal de not\u00edcias UOL.<\/p>\n<p>Recentemente, artistas como Karin Hills, do extinto grupo Rouge, e Yudi Tamashiro, que integrou o \u201cBom dia &amp; Cia\u201d interagiram nas postagens as quais foram citados. Essa a\u00e7\u00e3o ampliou o alcance da informa\u00e7\u00e3o e tamb\u00e9m incentivou os moradores a irem se vacinar.<\/p>\n<p>O feedback dos seguidores tamb\u00e9m demonstra a expectativa do tema a ser escolhido e o engajamento da popula\u00e7\u00e3o. Na \u00faltima quarta-feira (4), o Instagram da Prefeitura chegou na marca dos 10 mil seguidores. De acordo com a Secretaria de Sa\u00fade, a m\u00e9dia di\u00e1ria de vacina\u00e7\u00f5es na cidade est\u00e1 em 2 mil pessoas.<\/p>\n<p>O secret\u00e1rio de Comunica\u00e7\u00e3o, Jos\u00e9 Domingos Souza, disse que a estrat\u00e9gia de utilizar uma linguagem mais pr\u00f3xima do p\u00fablico surtiu efeito melhor do que esperado. \u201cNo dia dia recebemos um retorno muito positivo, incluindo sugest\u00f5es para as pr\u00f3ximas artes e tamb\u00e9m aumento gradativo de compartilhamento das postagens. O resultado que queremos \u00e9 ver a informa\u00e7\u00e3o sendo disseminada e a vacina chegando \u00e0 toda popula\u00e7\u00e3o\u201d.<\/p>\n<p><strong>Texto: Sandra Paulino<\/strong> &#8211;\u00a0MTB: 46.572\/SP\/SeCom Ferraz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde que a Secretaria de Comunica\u00e7\u00e3o da Prefeitura de Ferraz de Vasconcelos come\u00e7ou as a\u00e7\u00f5es de marketing criativas para informar as datas do calend\u00e1rio de vacina\u00e7\u00e3o contra a Covid-19 na cidade, houve aumento na procura pelo imunizante e engajamento da popula\u00e7\u00e3o. O alcance das postagens chegou at\u00e9 artistas que figuraram as artes e interagiram com [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":63622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-63621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campanha criativa da Secretaria de Comunica\u00e7\u00e3o de Ferraz impulsiona vacina\u00e7\u00e3o contra Covid-19 - Prefeitura Municipal de Ferraz de Vasconcelos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ferrazdevasconcelos.sp.gov.br\/web\/comunicacao-social\/campanha-criativa-da-secretaria-de-comunicacao-de-ferraz-impulsiona-vacinacao-contra-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanha criativa da Secretaria de Comunica\u00e7\u00e3o de Ferraz impulsiona vacina\u00e7\u00e3o contra Covid-19 - Prefeitura Municipal de Ferraz de Vasconcelos\" \/>\n<meta property=\"og:description\" content=\"Desde que a Secretaria de Comunica\u00e7\u00e3o da Prefeitura de Ferraz de Vasconcelos come\u00e7ou as a\u00e7\u00f5es de marketing criativas para informar as datas do calend\u00e1rio de vacina\u00e7\u00e3o contra a Covid-19 na cidade, houve aumento na procura pelo imunizante e engajamento da popula\u00e7\u00e3o. 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